Whether it’s business or personal, having a brand is essential to being successful. But what does it mean? Basically, it’s your promise. It’s telling the customer or audience, “Here’s what you can expect from me”.
Finding Your Brand
Recently, I attended a presentation about Branding given by Mike Wilson, founder of Bohemian Robot Media Group and a former television personality. He asked the group to describe ourselves in three words. I responded positive, energetic and straightforward. Here’s why…If you follow me on social media, you’ll see motivational quotes and running/exercising videos. As a former Div. I athlete, I am passionate about fitness and encouraging others to live an active lifestyle. This has become part of my brand.
In finding your brand, Wilson suggested you first think about the following:
- Who is your real authentic self?
- What about you is most relatable?
- Who are you at your core?
- What are you willing to share about yourself?
Once you figure out the answers to those questions, you can define your brand and begin to share it with the public.
Building Your Brand
The explosion of social media has made it easier for people to market their brand, for free. When using a Facebook, Instagram or Twitter account it is important to posts regularly. For instance, Brazil Murphy is a private chef and creator of SpyceCo, LLC. Each day, Chef Brazil engages his audience by posting mouth-watering pictures of uniquely designed dishes such as seafood fried rice with crab, shrimp and scallops. His followers look forward to seeing his daily post. In building your brand online, establish a routine. For instance, if part of your brand involves food, start posting a “meal of the week”. Or if you are a fitness person, start a “Workout Wednesdays” post to highlight your favorite exercises.
In building your brand, it’s important to be consistent not only in your marketing but also in your message. Stay true to your promise, if you don’t people won’t trust it.
One of the most important elements of branding is to be yourself. Establish a brand that you believe in and is based on your core values. This will make it easier to market your brand to others.
Other helpful articles about Branding:
Building your social media presence
What you can learn from Nike’s branding